Merit Beauty Makeup // White Ruffle Shirt // Cross Necklace

Minimalist Beauty

A little over a month ago, I was gifted a handful of products from the new beauty brand Merit to try out–zero strings attached. When the box came in and I opened it, I thought, “WOW, that’s beautiful!” because, guys, the branding is incredible. But I kind of just assumed it was just a pretty package, not what I would come to learn was actually a truly amazing new product.

Available at Sephora &

To be quite honest with you, I am a creature of habit, especially when it comes to beauty. I do enjoy trying new products, but my skin is so sensitive and fair that I often opt to just wear what I know *works* for me. But after staring at these beautiful products for a few weeks I thought, what the heck, I’ll give them a whirl. And well, I am GLAD I did. I’m obsessed. Truly.

Merit is a minimalistic, clean, vegan, and cruelty-free line. It’s a well-edited line of products–just the essentials–for a beauty routine that you will actually enjoy doing.

This past year, I started to really get into clean beauty (here’s another review of a clean beauty brand I love), and have found that my skin responds so well to it. Plus, I just love the way clean beauty wears so naturally. So I was definitely intrigued by Merit, but I wasn’t sure about the minimalist routine. I love putting on a full face, so paring down to a six product routine made me think twice. Where’s the bronzer? The shadow? The brow pencil? Once I got over that, I realized six products is really all you need!

Complexion stick, cheek balm, lip oil, brow gel, and mascara… and you are done! It’s genius! The brand literally has “This minimalist makeup brand was made for life in quarantine” on their website, which I love. There is nothing better than feeling put together, whether you are at home or out and about, and we all deserve a little brow gel in our lives, at the very least.

Favorites & Call Outs:

If I had to pick a favorite from the brand it would MOST DEFINITELY be the Flush Balm in “Raspberry Beret.” I want it in every color. I have worn it every single day since the first day I tried it on. I am seriously so obsessed. I apply it with the brush to both my cheeks and my lips, and it’s magic. I truly can’t say enough great things about it.

My second favorite is the Day Glow highlighter in “Cava.” It’s hard to find a highlighter stick that works for my skin tone, and this one is G-O-O-D. Not too pink, not too gold. It’s great.

I will say that their mascara looks amazing, and applies really well, but I do find that it smudges for me by late afternoon. I have naturally oily skin, and I live in Florida, so the combination is, well, rough. But if you have smudging issues, I’d try this mascara instead. It’s also clean, but doesn’t smudge. Although, if you don’t typically have smudging issues, you will love Merit’s mascara! Fantastic application.

5 Stars:

All in all, I cannot say enough great things about this brand. I am SO excited to watch them grow, and I can’t wait to get my hands on some of the other shades as I wait with bated breath for new products to roll out.



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